Martin Engert, Matthias Pfaff, and Helmut Krcmar (2019) – PACIS 2019 Proceedings. 192
Software platforms have received attention as the dominant model for cooperative software development. Growing the ecosystems around software platforms through increasing adoption by users and developers is of great importance for platform owners. However, there is a lack of research on how to increase adoption and growth of software platforms systematically. To address this issue, we conduct a literature review and make an in-depth analysis to uncover and organize factors that drive adoption of software platforms. Additionally, we derive effective directions of these factors on the respective sides. Finally, we outline three avenues for future research: aligning research on platform governance and platform launch and growth, taking an evolutionary, growth-oriented perspective on governance of software platforms and further detailing platform launch and growth strategies towards a design theory for platform launch. This paper contributes to the understanding of software platforms by reviewing factors driving adoption and triggering network effects.
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