How to Build Digital Ecosystems with Open B2B Marketplaces

Digital ecosystems have become ubiquitous in business-to-consumer (B2C) markets. But how can companies successfully establish digital ecosystems in the business-to-business (B2B) context? In this recent article in the iX Magazin, we shed light on this question: https://www.heise.de/select/ix/2021/8/2116510013976774974

The article is a collaboration of the Initiative on the Platform Economy and the msg.group.