Thanks to various digital platforms we are used to consume digital services always and everywhere. Although our cars have become “computers on wheels” in recent years, they lack the apps we are used to. Why are cars different? Niklas Weiss, Dr. Maximilian Schreieck, Prof. Dr. Manuel Wiesche and Porf. Dr. Helmut Krcmar explore this question in their recently published teaching case „From Product to Platform: How can BMW compete with Platform Giants?“ in the Journal of Information Technology Teaching Cases that illustrates BMW’s challenge of a traditional automotive manufacturer that is confronted with the platformization of its product.