Two publications at the 54th Hawaii International Conference on System Sciences

The first paper explores how incumbent firms can leverage a multi-platform strategy to transition into the platform economy. The multiple case study demonstrates that incumbents pursue multiple strategies at the same time ranging from building and joining a platform over investing in and acquiring a platform to using white-label platforms. Looking at platforms from a user perspective, the second paper launched a multi-national survey to understand which users quit privacy-invasive online platform operators. The study reveals that knowledge about data integration, data usage, and alternative services are critical to bypass the privacy paradox and quit privacy-invasive platforms.